In 2020, generating qualified leads for your sales team will require video. At the bare minimum, that means marketing must have a library of fresh, compelling content. Here’s why:

Video marketers get 66% more qualified leads per year - Optinmonster
Adding video to your emails can increase click rates by 300% - HubSpot
79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts - Content Marketing Institute

Here’s what those stats mean. Video attracts and compels qualified leads to take action. Video without email is forgettable. Lastly, if your email isn’t producing the number and quality of leads you want, you need to make adjustments now, with content like:

  • Demo Videos
  • Brand Awareness & Excitement
  • Social Video
  • Case Studies
  • New features / Product launches
  • FAQ & Instructionals
  • Announcements
  • New job descriptions
“If brands can develop an effective strategy for creating content based on proper understanding of their target audience, they’ll not only drive leads but will also increase sales.”
-Neil Patel
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Upperlefthplogo+2 WHY VIDEO MARKETING?

Is your team barely hitting their KPI’s? Has your sales team missing their goals? Are they having trouble acquiring new customers and reengaging new ones?
If you said yes, you and your sales team have got a serious problem. To pivot, you’ll need to:

  • Revisit and revise your customer personas, because you’re missing something
  • Remove friction points in your customer’s journey
  • Create compelling content your sales team finds valuable

Fresh, compelling assets enable marketing to truly support sales with the tools they need to execute. Using video you can:

  • Generate Quality Leads
  • Execute Nurture Campaigns
  • Share Copany Announcements
  • Reach Out Directly to Clients & Prospects
  • Pre-Cap & Re-Cap Events
  • Continue To Engage With Social Posts
  • Increase Your Engagment with Social Stories
More Than 50% of online users search for product videos before they make a purchase

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