In 2020, galvanizing donors and raising brand awareness will require video. At the bare minimum, that means your nonprofit must have a library of fresh, compelling content. Here’s why:
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text - Insivia
Email can have a return on investment of 122% , which is more than 4x greater than the ROI of social media, direct mail, and paid search - Whole Whale
96% of respondents believe personalization helps build customer relationships - Donorbox
Here’s what those stats mean. Video leaves a lasting impression, especially compared to text. Email, when carefully crafted, can be an extremely effective tool for your organization. Lastly, personalization is a powerful tool. If you want to stand out, you’ll need a strategy that enables you capitalize on this trend. Here are a few examples of video NOMCRE can create for you:
“...a nonprofit organization has a very short window in which to make someone take action.
The information you provide and how you provide it is very important.”Get Started-Nonprofithut
Raise brand awareness, retain current donors and attract new donors with premium, on-demand content that inspire your audience to take action.
Fresh, compelling assets prepare your team with the tools they need to engage donors and elevate your brand. With video you can:
Adding video to your emails can increase click thorugh rates by 300%HubSpot
DonationDomination Pro ™ the easiest way to create all the videos that fit into your sales, marketing, & engagement process.